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Pixwel is where a film’s marketing assets are localized and distributed around the world. A studio brings in the original campaign — trailers, posters, key art — and Pixwel coordinates turning it into the right versions for each territory and language, then gets those versions to the people who need them.

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The journey of an asset

A campaign moves through Pixwel in a few broad stages:
1

Source assets arrive

A studio’s original (“OV”) assets are brought into a project, organized by type — trailers, posters, key art, and more.
2

Localization is ordered

Studio and regional teams place orders for the localized versions they need: subtitled or dubbed audio, adapted graphics, and territory-specific cuts.
3

Vendors do the work

Localization vendors pick up those orders, produce the deliverables, and move each one through to completion and approval.
4

Finished assets are shared and delivered

Approved versions are shared with the right partners and delivered to each territory.

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Product features

User Roles

Who uses Pixwel — studio teams, regional contacts, vendors, and guests — and what each can do.

Projects

How a project contains assets, and how assets contain the files that get localized.

Work Requests

How you order localized versions of an asset and track them to delivery.

Shares

How you make assets available to colleagues, partners, and guests.

Downloads

How you retrieve deliverable files and track transfers.

Reports

The reports that track orders, spend, downloads, and feedback.
New here? Start with User roles to find where you fit, then follow the feature most relevant to your work.